Spyhouse Coffee Visual Brand Guide

Brand Development + Packaging + Print Collateral + Signage + Digital Content

Spyhouse Coffee Roasters wanted a visual brand guide, featuring a cohesive system across multiple brand touchpoints. Existing assets were utilized, and new items were designed. Everything was then organized into a seamless deck, focusing on Spyhouse’s brand identity.

New items created for this project include an expanded brand color palette, updated type usage, various packaging updates, revisions to café print materials, new in-store menu boards and printed menu, and new merch and shipping / packaging materials that highlight the expanded color palette. Brown kraft paper is used throughout, visually tying together the rich textures found in the cafés with the minimalistic look and feel of Spyhouse’s branded materials.

Credits

Company: FairWave Specialty Coffee Collective MN
Brand: Spyhouse Coffee Roasters
Director of Marketing: Jess Iverson
Designer: Stephanie Braun